Tata Power-DDL launches ‘Bijli Bachao Star Banjao’ campaign

Jharkhand, Ranchi No Comments on Tata Power-DDL launches ‘Bijli Bachao Star Banjao’ campaign 146

Ranchi/Dhanbad: Tata Power Delhi Distribution (Tata Power-DDL), the pioneer power utility providing electricity to over 70 lakh users in Delhi, is giving you a chance to make your child a star with its energy conservation awareness contest ‘Bijli Bachao Star Banjao’.

Through the campaign, Tata Power-DDL seeks to ignite young minds to save electricity and be a proud contributor in supporting the ‘Power for All’ initiative by the Govt. of India. The campaign is open for all school students.
The campaign invites innovative energy conservation ideas in the form of short videos (maximum duration 1 minute).

Students can send their video entries in the form of poem, dance, act et al. The top 5 entries will win prizes worth ₹25,000 (maximum ₹ 5000 per winning entry) and 10 consolation prizes along with certificates. The winning entries will also be featured across company’s social media platforms. The entries can be us via Whatsapp on 9958500362 or uploaded on free to usefile sharing websites such as wetransfer, wesendit etc. and its link is to be sent via email onECA@tatapower-ddl.com.The last date of submission of entry is30th September, 2018.

The campaign is being run in association with Tata Power (parent company of Tata Power-DDL) and Nation’s leading radio channel Red FM. The campaign is a part of the energy conservation initiative under the company’s ‘Club Enerji’ program. Club Enerji is an Energy & Resource Conservation Club that focuses on bringing about a first-hand realization of the energy crisis and scarcity of natural resources in the country by sensitizing the torchbearers of tomorrow – the students. The club covers nearly 900 schools, sensitizing more than 20 million citizens with over 6.4 lakh energy champions and above 3.4 lakh energy ambassadors. The club also encompasses 2017 mini energy clubs. The program has helped save over 25 Million Units of power till date.

The campaign will also spread awareness using Social Media, On Ground activities and Electronic Direct Mailers (EDMs) to Tata Power-DDL consumers. The entries will be judged by an eminent jury comprising of senior officials from Tata Power-DDL, Tata Power, Red FM and Principals from prominent public and private schools across the country.

Commenting on the campaign, Praveer Sinha, CEO & Managing Director, Tata Power said, “We are extremely happy and proud to spearhead the ‘Club Enerji’ movement & launch this campaign in line with our continuous efforts to drive the message of energy conservation across the country.We urge all the students to participate wholeheartedly.”

Speaking about the campaign, Sanjay Banga, CEO, Tata Power-DDL said, “To ensure judicious usage of energy, we believe that children are the best messengers and with this campaign we aim to tap the young minds and spread the message across. I am sure that more and more children will participate in the campaign and make this movement a success.”

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