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Tata Steel, JUSCO celebrate World Water Day, unveil ‘SaveTheDrop’ mascot

Jamshedpur No Comments on Tata Steel, JUSCO celebrate World Water Day, unveil ‘SaveTheDrop’ mascot 165

Jamshedpur, March 22: Tata Steel, in association with JUSCO, today celebrated the World Water Day at Beldih Club.

The event also saw the launch of a three-month long water conservation campaign. Dr. Sharad Singh Negi, former Special Secretary and Director General – Forests, Ministry of Environment Forest and Climate Change (MoEF), Government of India and Chairman, Uttarakhand Village Development and Migration Commission graced the occasion as the Chief Guest.

The event was inaugurated with the unveiling on the #SaveTheDrop mascot followed by inaugural speech by Avneesh Gupta, Vice President, Shared Services, Tata Steel and Ashish Mathur Managing Director, JUSCO who shared their thoughts on the global scenario of water scarcity, challenges faced by mankind and how all stakeholders need to join hands to work collectively for solving this issue.


Arunava Das Head, Water Management, Tata Steel and Dr. Hishmi Jamil Husain Head, Environment and Forests, Raw Material Strategy Group, Tata Steel presented on the water conservation initiatives in its value chain for reducing freshwater intake & effluent discharge and augmenting groundwater through rainwater harvesting. Satyajit Chakraborty, Head Water Management, JUSCO presented about JUSCO’s initiatives in the township and how they have helped reduce Jamshedpur’s water footprint.

The event also witnessed a panel discussion on the topic ‘’Opportunities and Risks for Industry in Context to Water Scarcity’’. The panel included experienced professionals namely, Kallol Saha, Senior Technical Consultant, PwC, Ranchi, Avijit Mitra, Director Marketing , ECOLAB, Sanjay Chandra, Chief R&D and Scientific Services, Tata Steel and R. K. Singh CEO, Haldia Water Management Ltd. The panel was moderated by Ashok Kumar, Chief, Technical Officer Process, Tata Steel. The discussion was centered on technology advancement, policy level changes, wastewater treatment and Tata Steel & JUSCO’s initiatives on water conservation though the 4R principles (Reduce-Reuse-Recycle-Recharge) – what challenges and opportunities the industry in general face today in the context of water scarcity. The morning session was concluded by a technical presentation on ‘’Micro Algae Technology for Wastewater Treatment and Restoration of Polluted Water Bodies’’ by V Siva Subramanian, Director, Phycospectrum Environmental Research Centre, Chennai

Sanjiv Paul, Vice President, Safety, Health and Sustainability, Tata Steel gave the welcome address in in the second session where he stressed on the how the town of Jamshedpur has reduced its water footprint over the years and what needs to be done on a larger scale for protecting ourselves against the looming crisis of water unavailability. Sharad Singh Negi talked about the climate change-water availability nexus and what industries can do beyond their boundaries for water conservation. He also focused on the issue of deforestation which has led to unavailability of water in urban areas.

The next session was delivered by Sanjiv Phansalkar, Program Director, Tata Trusts on the topic of ‘’How Farm Ponds Increase Water Security in Kolhan’’. Subsequently Sanjay Gupta Senior Counsellor and Head Advisory Services, CII-Triveni Water Institute enlightened the audience on the topic of ‘’Water Management and Improving Water Use Efficiency in Indian Industry’’. The next session was a panel discussion on the topic of ‘’Water Community Empowerment’’. The panelists for the session were Dr. Sharad Singh Negi, Sanjiv Paul, Amitava Ghosh Founder, Kalamandir Foundation and Sanjay Gupta, Senior Counsellor and Head Advisory Services, CII-Triveni Water Institute. It was moderated by Sourav Roy, Chief Corporate Social Responsibility, Tata Steel. The discussion centered on how the various stakeholders especially community and women should collaborate to create a better ecosystem for clean safe drinking water and water conservation measures in the watershed area.

The celebration concluded with a model display function by school children and a Nukkad Natak on the topic of water conservation in the evening. It was attended by employees of Tata Steel and JUSCO, school principals, school children and representatives from the community.

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