Jamshedpur, April 25: To keep the dealer communities engaged and motivated during these challenging times, Nuvoco launched an online contest for its registered dealers in the East and the North. The contest offered dealers an opportunity to earn reward points (which otherwise would be based on sales) while staying safe at home with their family members.
The informative and exciting contest was based on the theme of ‘Stay Alert and Stay Safe’. Participants had to solve a new theme-based puzzle every day, and five winners would win 1000 points each at the end of the day. These points can be redeemed against the products of their choice available in Nuvoco’s popular redemption catalogue. Nearly 700 unique dealers from the East and North participated in this contest; with 65 walking away with the bonanza of 1000 points.
Talking about the initiative, Ms. Madhumita Basu, Chief Strategy & Marketing Officer said, “We have often demonstrated that customer is at the core of our business and at this juncture where we have to maintain social distancing to help fight the pandemic it was equally important to engage with our dealers to keep up their morale. This contest was a small step in that direction wherein we gave them a platform to come together and earn reward points while staying safe in their home.”
Sandeep Kumar of Ansh Traders, Madhya Pradesh, and one of the contest winners stated, “While we are in lockdown, this contest was a welcome change in these difficult times. I would like to thank Nuvoco for the entertaining and refreshing puzzles. Also, it feels great to be a winner!” Mr. Sanjay Kumar Poddar of Arya Traders, Ranchi (Jharkhand), who also won the 1000 points, expressed, “I truly appreciate the initiative taken by Nuvoco for the dealers. Our families are appreciative of the efforts that the marketing team is taking and we hope that you will continue bringing us such innovative and fun activities in the future as well.”