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Marketing experts to address students of XLRI

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Jamshedpur: The Marketing Association of XLRI popularly called MAXI, will host its annual symposium ‘Mindscapes’ on January 10, where experts from the industry and academia will discuss ‘Marketing of Entertainment’.

Be it the world of films, the big money sporting leagues or the various forms of amusement peppering the virtual and the real world, all promise their audience entertainment, entertainment and entertainment.

Rudrarup Datta, the Head of Marketing and Project Operations at Viacom18 Motion Pictures will share insights about the evolution of marketing in Hindi movies from modest means in days of yore to multimillion dollar budgets of the present day.

The last decade also witnessed a revolutionary change in sports entertainment and Kolkata Knight Riders’ director Joy Bhattacharya’s two decades of experience in the field will aid a better understanding of the rules of the game.

Advances in digital technologies and the satellite television boom in India have prompted marketing executives to arrive at an optimal balance in allocation of resources across media. Senior marketing executives from Star India will try to demystify the same.

The event also marks the launch of 35th MAXI Fair the largest marketing fair of its kind in the country, to be held in XLRI on the January 18 and 19.

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