Jamshedpur, March 15 : The initiative ‘Garlanding India’, conceived by Prof. Uday Damodaran, Professor of Finance at XLRI – Xavier School of Management, Jamshedpur, is a cross- country road tour tracing the boundaries of India (Garlanding India) in an effort to raise funds for social causes.
In the first edition of Garlanding India in 2014, Uday Damodaran had driven solo in his Renault Duster car over 60 days, from 26th April to 25th June, 2014 and covered a distance of 16000kms across India to raise funds for 22 beneficiary NGOs.
This year, the second edition ‘Garlanding India 2.0’ involves a core team of 16 volunteer bikers. 4 sets of 4 riders who will cover a distance of 4000kms each in 4 different segments – South, East, North and West.
Supported by India bulls Foundation, the second segment of ‘Garlanding India 2.0’, which covers Eastern India is titled the “Eastern Essay”. Starting from IIM-C Campus at Joka in Kolkata, 5 riders riding on 4 bikes will ride across West Bengal and North Eastern States covering the cities Malda, Siliguri, Bongaigaon, Guwahati, Dimapur, Imphal, Silchar, Shillong from March 8th to 23rd, 2018.
During their tour, the riders will visit boxing great Mary Kom’s ‘Mary Kom Regional Boxing Foundation’ at Imphal, Manipur. The riders Joslyn Fernandes, Madhav Arora, JayeshVidit Singh, AshirvadMohanty and Arpit Augustine are all students of the graduating MBA batch of 2018 of XLRI.
The first segment of Garlanding India 2.0, which was the Southern Spin, was flagged off on 19th December, 2017 from IIM-B Campus in Bengaluru; saw 4 riders riding across South India for ten days. The riders visited the Usha School of Athletics, near Kozhikode and rode on to Varkala, Kanyakumari, Rameswaram, Trichy, Chennai, Vizag, Hyderabad and Panjim.
Talking about the initiative, Prof. UdayDamodaran said, “The focus of Garlanding India 2.0 is on India’s children. For many of the kids from the underprivileged sections, good training in sports, along with good nutrition and decent school education offers the ray of hope to break out of their condition. But sadly for many Indian kids even this option is ruled out. India has a poor record on infant nutrition and health.
38% of Indian kids under the age of 5 are stunted and 21% of them are severely wasted; for these kids sports is never an option. We are targeting a total collection of Rs.2 crores both through small individual contributions and large CSR contributions from corporates.”
Garlanding India 2.0 will raise funds for Ekjut, an NGO doing great work in the area of infant nutrition and health. It also aims to raise funds for the kids studying in various sports academies: Track Legend PT Usha’s ‘Usha School of Athletics’, Boxing Great Mary Kom’s ‘Mary Kom Regional Boxing Foundation’, Wrestling Champion YogeshwarDutt’s ‘Wrestling Akhara’ and Olympic Gold Quest, the Foundation started by Indian Sporting Legends GeetSethi and Prakash Padukon.