Jamshedpur : As election fever soars in the country, markets are flooded with Holi items named after popular leaders. The saffron coloured Modi pichkari, costing Rs 600, bearing photo of Narendra Modi and BJP’s election symbol, is selling like hot cakes. Rahul Gandhi too does not lag far behind. Pichkaris with Rahul’s smiling picture and Congress’s election symbol are also available, at a marginally low cost, along with herbal gulal in his name.
This Holi, the BJP supporters have the option of using Modi pichkaris to splash colour on Rahul followers. The Congressmen too can smear faces of Modi-bhakts with Rahul colours. Arvind Kejriwal and Anna Hazare admirers can flaunt colourful ‘topis’ and target rivals with gulal bombs.
The festival of colours is right round the corner. And here is an opportunity to celebrate Holi by replacing the traditional gulal with its more eco-friendly and natural counterpar
People are preparing to turn red, blue and yellow with the festival of colours. City markets are witnessing enthusiastic crowd.
The Bistupur and Sakchi market are most sought after place to buy the colours. A number of people frequent these markets for the festival of the year and a dozen odd shops sell different variants of colours. It is also a choicest place for the children to buy toys that can store in some color water.
“Holi has always been a nightmare for me because of the dangers of synthetic colours. Eco-friendly colours are the best way to celebrate Holi. Thanks to the annual awareness drives, gradually, people are realising the importance of eco-friendly colours,” said Amala Akkineni.
The rising awareness about the ill effects of the synthetic colours have motivated people to opt for the natural colours or to say eco friendly colours to play and enjoy the festival of colours, Holi.
“The colours are made out of turmeric, rice flour and recycled flowers, and contain no artificial colours. Fillers or preservatives that are used have been lab tested for zero heavy metal content,” said Radheshyam Parwal, a leading colour trader of Jugsalai.
Ranging from Rs 10 a packet to Rs 260 per kilogram, these natural colours may be a little heavy on the pocket as compared to the regular colours, but the difference is a small price to pay for a safe Holi.
“Regular colours can cost anything between Rs 100-200 per kilogram. However, as natural colours have a higher density, the buyer gets a higher amount for less,” Parwal added.
For Mukesh Goyal, a shopkeeper at Sakchi Market, personalized gift baskets for Holi are a sure-shot way to up business at this time. “The designer masks have found many takers. Even though the demand for pakka colours has seen a dip, we have a few packets kept with us. Kuch log aise hote hain jo kehte hain ki do din tak toh lagna chahiye ki Holi kheli hai. That’s why they prefer pakka colours to organic Holi colours. But at the end of the day, it’s all about celebrating Holi in a safe way,” Goyal says.