Jamshedpur, Nov. 4: Dhanteras, which marks the beginning of Diwali, is a time when people loosen their purse strings and go on a shopping spree. This time too, the market is decked up for the big occasion.
Usually, it is the jewellers who cash in on the gold rush. However, this year the electronics goods dealers are also making merry as products like LEDs, music systems and iPhones in demand.
Chhaganlal Dayaljee Sons, Kanchan Tower, Main Road Bistupur the prominent jewellery house with a century of glorious experience, has presented to the city of steel an array of hallmarked gold ornaments and diamonds.
The showroom is all set to make your traditional festival a meaningful with several exciting offers.
It may be mentioned that Dhanteras is also called DhanvantariTrayodashi. It falls on the thirteenth lunar day of Krishna Paksha in the Hindu month of Kartik (October November). The word ‘Dhan’ signifies money or wealth. On the day of Dhanteras, people worship the Goddess of Wealth (Goddess Lakshmi). Since Dhanteras is associated with the worship of Goddess Lakshmi, it is a very important celebration in the homes of the mercantile community.
“A new trend has emerged where people are opting for electronic gadgets. The idea goes well with working professionals who wish to buy a items that will be useful in everyday life. The electronic good sales have shot up by 60 per cent this season. There are also some great festive offers,” said Raja Singh, proprietor, National Electronics.
He said that the newly renovated showroom people can easily get LED TVs, frost free refrigerators, top loading washing machine, split air conditioners and convection microwave ovens with much convenience.
“I believe that Dhanteras, which marks the beginning of Diwali, is a time when people go on a shopping spree. This time is no less than the previous years. The economy of the city will receive a boom during this period,” noted Bharat Vasani of Singhbhum Chamber of Commerce and Industry.
Most places have been brightly lit up well in advance with a view to celebrate the occasion in an elaborate manner. Food joints and sweet shops have been specially illuminated with lights and festoons while the retail stores selling garments and other such lifestyle accessories have surfaced with special offers and attractive price discounts on every purchase.
And interestingly, the trend of Diwali shopping has caught up with denizens too it seems as with each year passing, there is a significant rise in the number of shoppers during this festival time.