Bonding over the holy thread: Designer rakhis flood Jamshedpur market

Jamshedpur, Jharkhand, Kolhan No Comments on Bonding over the holy thread: Designer rakhis flood Jamshedpur market 548

Jamshedpur, August 1: It is time for the reaffirmation of the strong bonding between brothers and sisters again as the city is all set to celebrate Raksha Bandhan, popularly known as rakhi festival. The profound love for the siblings is hung heavy in the air as the brothers proudly flaunt the holy threads on their wrists and take the vow again to protect their sisters.

The shopping spree for the festival had picked up, with the girls and women busy buying colourful rakhis. Though the market has been hit because of lockdown but still the market has witnessed a jump in sales as the day is inching closer.

The Jharkhand Rajya Khadi Evam Gramudyog Board has also introduced silk rakhis in the market. They are locally available at the board’s Bistupur retail outlet. The Rakhis, made by women, have been priced at Rs 30 and Rs 35.

The festival of sacred bond between brother and sister- is all set to be celebrated with fun and enthusiasm in the city on August 3.

“ Though our sales have suffered this year but we are keeping our fingers crossed. Our city’s cosmopolitan nature adds more colors and joy to the festival as people of various communities who have made Jamshedpur their home celebrate the occasion in their own unique style and customs. We have lined up several types of designer rakhis and gift packs for both sisters and brothers. Depending on the need one can buy. The gift packs are priced between Rs 100 and Rs 1,000 while rakhis are available from minimum Rs 5 to Rs 200,” said Uma Tulsian, a seller.

The inexpensive rakhis start at Rs 5 and are simple threads with attractive designs in the centre. There are also the beaded varieties that come at Rs.30.

 She further informed that there are gift packs too that contain sandalwood or designer rakhis, and ornate boxes of ‘roli and chawal’. In fact, there are even special envelopes to send rakhis to brothers

 settled abroad.

 Raksha bandhan not only represents the emotional bond between brothers and sisters, it is also a great occasion for family to get together and exchange sweet memories, sweets and of course gifts. And rakhi, the sacred ornamental thread that a sister ties on the wrist of her brother, comes in a variety of designs these days.

 The markets are flooded with traditional as well as modern types of rachis, say those embellished with gold, silver, diamond and pearls. Also, thanks to the e-days that we are living in, there are a number

 of websites now that not only offer a great choice of rakhis, but send them across to your sibling in any part of the world on your behalf.

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